About Us
Who We Are
Jim & Stacy's Story
At our small family-operated breeding program in Eugene, Oregon, we have devoted decades to our love of the American “field” Labrador Retriever. Living on beautiful acreage, we take great pride in raising and breeding Labradors with a focus on health, temperament, and type. Our approach is highly professional and begins with the careful selection of parents to ensure the best possible puppies.
All of our dogs are genetically tested via Embark while they’re young, and by the age of two, we conduct comprehensive health screenings, including PennHIP evaluations for hips and elbows, cardiac testing, and annual eye exams. This dedication to health and soundness is the foundation of our program.
We meticulously study pedigrees and perform DNA testing to avoid genetic diseases and achieve the look, drive, and athleticism we value in our Labradors. When one of our females is in season, we monitor progesterone levels to ensure timing aligns perfectly with the breeding process. If needed, we use artificial insemination (AI) to pair with top sires, whether local or far away.
Once a female is bred, we closely monitor her throughout pregnancy, using ultrasounds at four weeks to confirm pregnancy and estimate litter size. Just before her due date, we take X-rays for a more precise puppy count. If there are any concerns, we work closely with our veterinarian to determine if a C-section is necessary. Otherwise, we provide hands-on care throughout labor, often pulling all-nighters to ensure every puppy is delivered safely.
Once the puppies arrive, the real work begins! For the next eight weeks, our focus is on health, cleanliness, and socialization. Beginning on day three, we introduce Early Neurological Stimulation (ENS) exercises and expose the puppies to a wide range of scents and sounds, including fireworks, car backfires, gunshots, and yard care equipment. This early exposure is designed to help them develop into confident, adaptable, and well-rounded dogs.
Our ultimate goal is to send healthy, happy, and well-socialized puppies into loving homes where they can excel as companions, hunting partners, or competitors. While we love all Labrador colors, we have primarily bred Yellow, Chocolate, and Silver. We’re also excited to announce that we will be adding the stunning Fox Red English Lab to our program in the coming years!
Jim & Stacy
McKenzie Reign Labradors · Eugene, Oregon
Health Protocols
- - Embark DNA genetic testing
- - PennHIP hip & elbow evaluation
- - Cardiac testing
- - Annual eye exams
- - Progesterone monitoring
- - Ultrasound at 4 weeks
- - X-ray before whelping
Puppy Protocols
- - ENS from day 3
- - Sound & scent socialization
- - Dog door potty training
- - Dewormed every 2 weeks
- - First vaccinations
- - Full vet check at 8 weeks
- - Microchip & dewclaw removal
Colors We Breed
- - Yellow Labrador
- - Chocolate Labrador
- - Silver Labrador
- - Fox Red (coming soon!)
Our Process
From Breeding to Your Home
01
Parent Selection
Genetic testing, OFA evaluations, pedigree study, and temperament assessment. Only clear-to-clear pairings enter our program.
02
Pregnancy Care
Progesterone monitoring, ultrasound at 4 weeks, X-ray before whelping, hands-on labor support — often through the night.
03
Early Development
ENS from day 3, broad sound and scent socialization, dog door training, deworming every 2 weeks, in-home family raising.
04
Ready for Home
8+ weeks, first vaccinations, full vet check, microchip, health clearance, and matched to the perfect family.